| In volatile times, when should your brand speak out? What happens if your customers—or your employees—demand change? Whether you are leading an organization that is being targeted by activists or you are hoping to shape your own organization from within, it is critical to understand how social activism succeeds and fails. In this webinar, Kellogg’s Brayden King explains when corporate activism is likely to be effective, and why engaging with activists can be a mutually beneficial exercise. Join us on Thursday, April 22, 12:00–1:00 p.m. Central. Register |
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| Faculty Speaker Brayden King Brayden King is a professor of management and organizations at the Kellogg School of Management at Northwestern University and is affiliated with the department of sociology. His research focuses on how social movement activists influence corporate social responsibility, organizational change, and legislative policymaking. He also studies the ways in which the reputations and identities of businesses and social movement organizations emerge and change. |
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